top of page

XICO Brand

INTERACTIVE PLAYGROUND

Interactive Playground / Monterrey 2015

Mentor: Industrial Designer Paola Gracida; former designer at Nokia.

This conceptual proposal presents an interactive installation designed to foster national pride in children across Mexico.

Developed as a collaborative thesis project for XICO, the renowned Mexican fashion and toy brand founded by Cristina Pineda—also co-founder

of Pineda Covalin—this initiative merges culture, creativity, and play. Inspired by traditional Mexican toys, the installation takes the form of a playground

experience, designed to spark imagination, engagement, and a deeper connection to heritage through interactive storytelling and hands-on exploration.

                     
DECONSTRUCTING
         THE MEXICAN
         TRADITIONAL
                          TOY

“Taking as a reference Mexican personality traits...” 

 

PROCESS & MANUFACTURE /

bottom of page