Luxury goods Design / Mexico City FW2018
Mentors: Creative Directors Alejandra Laviada (Plastic Artist) and Laura Laviada (Ex editor in chief of Harper's Bazaar Mx)
Pantera is a luxury and high end brand that is specialized in handcrafted leather accesories. The brand has 3 divisions, women, men , entertainment luxury goods and home décor.
As a proud Mexican brand their design language and heritage is always inspired by national Artists and Architects which is reflected in a very subtle and elegant way in every product.
Pantera's Craftsmen used to work for Luxury brands who in the 1970's decided to produce in Mexico City such as Cartier, Gucci and Dior, later on the Laviada sisters hired them to create their own brand and atelier.
*All photos and designs property of PANTERA
Luxury goods Design / Mexico City FW2018
Mentors: Creative Directors Alejandra Laviada (Plastic Artist) and Laura Laviada (Ex editor in chief of Harper's Bazaar Mx)
Pantera is a luxury and high end brand that is specialized in handcrafted leather accesories. The brand has 3 divisions, women, men , entertainment luxury goods and home décor.
As a proud Mexican brand their design language and heritage is always inspired by national Artists and Architects which is reflected in a very subtle and elegant way in every product.
Pantera's Craftsmen used to work for Luxury brands who in the 1970's decided to produce in Mexico City such as Cartier, Gucci and Dior, later on the Laviada sisters hired them to create their own brand and atelier.
*All photos and designs property of PANTERA
RAF SIMONS
Concept Handbag Design / Mexico City 2018
Conceptual Proposal of a Leather capsule collection for Raf Simons brand.
Building on my learning experience after Art Center College of Design, I conducted an in-depth SWOT analysis of the Raf Simons brand, identifying its
core values and unique positioning within the fashion industry. Through fundamental research, I translated these insights into the development of
a three-bag leather collection, seamlessly aligning with the brand’s aesthetic and identity. This project reflects my ability to merge strategic brand
analysis with design innovation, showcasing a deep understanding of both market positioning and accessory craftsmanship.
