Luxury goods Design / Mexico City FW2018
Mentors: Creative Directors Alejandra Laviada (Plastic Artist) and Laura Laviada (Ex editor in chief of Harper's Bazaar Mx)
Pantera is a luxury and high end brand that is specialized in handcrafted leather accesories. The brand has 3 divisions, women, men , entertainment luxury goods and home décor.
As a proud Mexican brand their design language and heritage is always inspired by national Artists and Architects which is reflected in a very subtle and elegant way in every product.
Pantera's Craftsmen used to work for Luxury brands who in the 1970's decided to produce in Mexico City such as Cartier, Gucci and Dior, later on the Laviada sisters hired them to create their own brand and atelier.
*All photos and designs property of PANTERA
Luxury goods Design / Mexico City FW2018
Mentors: Creative Directors Alejandra Laviada (Plastic Artist) and Laura Laviada (Ex editor in chief of Harper's Bazaar Mx)
Pantera is a luxury and high end brand that is specialized in handcrafted leather accesories. The brand has 3 divisions, women, men , entertainment luxury goods and home décor.
As a proud Mexican brand their design language and heritage is always inspired by national Artists and Architects which is reflected in a very subtle and elegant way in every product.
Pantera's Craftsmen used to work for Luxury brands who in the 1970's decided to produce in Mexico City such as Cartier, Gucci and Dior, later on the Laviada sisters hired them to create their own brand and atelier.
*All photos and designs property of PANTERA
Alexander McQUEEN
Concept Work at Art Center College of Design / Los Angeles USA 2015
Mentor: James Chu / Former creative director at Nike, and Nokia
As part of my studies at the prestigious Art Center College of Design, I explored the intersection of fashion design and brand experience,
tackling the complexities of creating a holistic well-being user experience. Recognizing that fashion isn't traditionally associated with wellness,
I chose to work with a high-fashion brand like McQueen to push boundaries and uncover areas of opportunity within the industry.
The outcome was an integrated ecosystem consisting of an App, a device, and a wearable garment, all designed to foster mental health awareness
for the modern, discerning fashion consumer. By blending innovative fashion design with brand experience principles, I created a seamless experience
that empowers customers to prioritize their well-being while maintaining their connection to luxury fashion.
BRAND ASPIRATIONAL VIDEO
"GROWING MEMORIES" T-SHIRT
AD CAMPAIGN /
HOW IT WORKS?
2 The sensor transmits data to mobile and arduino.
1 Activate sensor on App to discover the type of brain waves.
1
3 The App keeps record of bright and dark emotions; offering counceling in case of concurrent dark emotions.
4 Finally the arduino will make the membrane grow black or white feathers.
